The Metro Manila traffic problem has consumed hours out of people’s lives. As a way to help commuters communicate and escape, Smart TelCo. gives away free mobile data in the vicinity of one billboard in a congested area.
Art direction of the video included providing a shot list for the prod. team to visualize locations, moments, and perspectives before, during and after the big reveal. News of the event echoed online through memes and articles.
CREDITS
Art Direction: Byron Co
Creative Agency: TBWA\SMP
Production Team: How’s Everything
Client: Smart Communications, Inc.